Beaumont arcade returns, expands as family entertainment center
“They ask me if we are the same as Chuck E. Cheese, and we say, ‘No.’”
Marina Carreon is often asked by onlookers passing through Tilt Studio’s gates what the new center will have. Her answer? — “Everything.”
“We have food, we have mini-golf, we have laser tag,” she said. “I think this is gonna have everything that people need to come and have a fun day.”
“Tilt,” once a small, dimly-lit arcade at Parkdale Mall, will have a grand reopening, March 7.
New and improved, the site is now called “Tilt Studio,” a bright area outfitted with numerous arcade machines. With new features like miniature bowling, mini-golf and bumper cars, Tilt Studio is more than nine times larger than its predecessor, Carreon, the facility’s general manager, said.
Vicky Peek, general manager of Tilt Studio in Katy, is helping with the opening. She said the location offers many possibilities.
“It’s a family entertainment center,” she said. “There is something for everybody in here. Doesn’t matter your age, there’s always going to be something for you to do.”
Carreon, a native of San Luis Potosí in Mexico, managed arcades in that country before she joined Nickels and Dimes, Inc., Tilt’s parent company. She’s been with the company for 14 years.
“It’s my life,” she said. “I really enjoy helping the customers, fixing the games, building games and working really good with my employees.”
Peek said she gets a sense of fulfillment from her job.
“You’re creating something and you have a part of it,” she said. “It’s fun when you have the people come in and they see it for the first time, and everybody’s response is, like, ‘Gasp!’
“It just gives you a feeling of satisfaction that you’ve actually brought somebody joy. Because it’s like with any job. if you don’t enjoy what you do, then you shouldn’t be doing it. And I’ve done this for 30 years. Obviously, I like what I do.”
Peek said there is something for all ages.
“It doesn’t matter what age group it is, when somebody wins, they get excited,” she said. “I’ve seen people save up their tickets and actually buy presents and things for other family members or stuff like that. There’s just satisfaction in that end result.”
Peek said she hopes the center creates bonds.
“In the old arcades, it wasn’t about customer service.” she said. “Small arcades probably are going by the wayside, but a family-entertainment center, where you can come in as a family — we want to encourage families to come in, come in for date night, come in for mother-son, father-daughter, things like that.”
Carreon said that creating a positive experience for guests is a priority.
“I’m always in good mood, always, no matter what,” she said. “When they leave this place, they have to have a big smile, because this is the entertainment center that I want in my town.”
With four party rooms, birthdays are also a big focus for the center.
“A lot of times, when you have a birthday party, you’ll have a host that comes in, sets the pizza down, gives them the cards, and then the host kind of disappears, and the kids go play games — that’s not what we do,” Peek said. “What we do is interactive.
“It’s all about the birthday child. It makes them feel, one day, out of the entire 365 days, it’s their day — their birthday — and they get to be special.”
To sign up for discounts, apply for jobs, or for more information, visit tiltstudio.com.
UP multimedia editor